Become a Partner

The Free Jacks are an entertainment, media, and consumer products organization that is undivided in our purpose of creating experiences that spark hope and ignite the fire to live a life worth living. The New England Free Jacks are the core entity in the portfolio–explosive and excitable with an insatiable appetite and capacity for competition and celebration–our professional rugby team competes in Major League Rugby (MLR), the fast-paced and world-class North American professional competition that is quickly attracting the best of the international game. Whether at a learn-to-play clinic, online, in a pub, or at the stadium, we never let ourselves forget that life is to be truly lived. 

The Free Jacks attract demographically diverse groups with a global flair providing corporate partners with a unique platform to create an impactful campaign. We offer bespoke and fully integrated solutions across our various brands and experiences–live in-person events or digital experiences–that provide memorable ways to reach your potential customers.  

Rugby brings people of all shapes, sizes, backgrounds, and beliefs together. Rugby fans the world over are some of the most loyal and passionate sports fans and research shows they are more likely to buy from a company they know and trust. The Free Jacks faithful even more so. 

Being a Free Jacks partner provides your company the unique opportunity to create a high quality and prolonged engagement yielding increased brand affinity through a direct association with our brand and burgeoning fan-base. We will work with you to build a 365 partnership program designed to meet your specific marketing initiatives, and provide maximum visibility and touch-points for your brand.

In addition, through our Learn-to-Play and rugby for all initiatives in our Free Jacks Academy your brand has exposure to more than 285 rugby organizations across the six states of New England, in addition to town recreation departments and youth centers. 

We offer many different sponsorship and marketing partnerships to ensure your brand is fully experienced by our fans, and can include but are not limited to:

  • Match Jersey & Kit branding
  • Academy and Learn-to-Play activations 
  • Venue signage and event experiential activations
  • Venue landmark rights (e.g. Beer Garden, Tailgating Area, Kids Zone)
  • National and Regional broadcast commercial spots
  • Creatives social media campaigns through our brands, teams, podcasts, and players
  • Corporate hospitality
  • In-person and digital corporate leadership training and bespoke corporate wellness events
  • Business alliance membership
  • Free Jacks Mascot activation
  • Numerous other promotional programs like cause-related tie-ins, grassroots marketing, as well as couponing, tabling, sampling and more!