QUINCY, MA – The New England Free Jacks (Major League Rugby) announced today a multi-year marketing partnership with Anheuser-Busch/InBev. The sponsorship provides Anheuser-Busch (AB) with exclusive, premier experiences and activations across the Free Jacks set of assets, including Veterans Memorial Stadium (VMS).
“Anheuser Busch & Budweiser are proud to partner with the New England Free Jacks, as they enter their new home in Quincy, at Veteran’s Memorial Stadium,” commented Scott Diamond, Director of Marketing of AB One Boston. “We look forward to our multi-year partnership locally, and hopefully expose new fans to the sport, as well as creating a bond with their existing rabid fans.”
“Our partnership with Anheuser-Busch is rooted in a shared belief that together we can forge unforgettable experiences for new and existing fans at Free Jacks festivals,” said Alex Magleby, Free Jacks Co-Founder and CEO. “We are excited to work with A-B as a world class brand with a experienced and forward thinking team to bring new opportunities to life in Quincy for years to come.”
As part of this partnership, Budweiser will be branded across multiple integrations throughout the Free Jacks broadcast coverage on NBC Sports Boston. AB brands will enjoy significant marketing exposure at every event at Veterans Memorial Stadium, the home of the Free Jacks. Activations will include in-game LED messaging and game experiential fan deliveries at all 2022 games at VMS.
Rugby fans can expect to see the Anheuser-Busch brands on a variety of Free Jacks platforms including all digital pages. AB will receive exposure during broadcasts on TheRugbyNetwork.com and team tentpole events. Anheuser-Busch features amongst other brands – Budweiser and Bud Light, Budweiser Seltzer, and Stella Artois, giving more opportunities to engage with the Free Jacks fanbase.
The partnership is designed to leave open-ended opportunities to expand with events, experiences, and collaborations.
About Anheuser Busch: Anheuser Busch partners locally with August A Busch & Co, based in Medford, MA which sells and delivers over 100 brands, in the most efficient and sustainable ways possible, to 3,000+ local retail accounts, in the Boston area and suburbs.
About New England Free Jacks: The Free Jacks are an aspiring and innovative live events, media, and consumer products organization. The core brand in the portfolio is The New England Free Jacks, the humble hard-working free-spirited professional rugby team competing in the emergent and exhilarating Major League Rugby (MLR), the premier North American professional rugby competition. For more information, please visit www.FreeJacks.com.