Free Jacks Partnerships

Join the Free Jacks Major League Rugby team in Boston, USA, and fully immerse your brand in the wonderful Free Jacks world–genuine and impactful community efforts, extraordinary and loyal fans, joyous and authentic gameday experiences, creative and unique activations with robust and delightful digital media content, and skyrocketing growth.

Genuine & Impactful Community Efforts

from player led sock drives to pet food drives to veteran meal deliveries to prisoner reading programs to unified learn to play initiatives our players, staff, partners, and fans Dedicate countless hours to help improve the lives of those around us as we truly believe Rugby is one of the greatest vehicles to improve one’s community and help others live better and fuller lives. 

We work with corporate partners who share our values, that the community comes first, connecting their brands to our community efforts on and off the field. 

Extraordinary & Loyal Fans

  • 4x more likely than the avg US sports fan to commit $5000+ to charity
  • 105% more likely to notice sponsors through naming rights, product placement or branding compared to the general public
  • 114% more likely to buy your products if you sponsor their team or sport compared to general sports fans

Unique Activations

The Free Jacks and DUDE Wipes renew their groundbreaking partnership Dubbed as “quite possibly the best-placed kit sponsor in sporting history” by @TheRugbyNetwork, the Free Jacks are honored to represent DUDE Wipes on their home and away shorts.

Skyrocketing growth

  • 34%+ per annum attendance growth last 3 years
  • 64% streaming viewership growth
  • +322% 18-49 female viewership
  • Sponsorship revenue has increased on average 49% the last two years
  • 91% per annum corporate partnership retention each of the last 3 years

Authentic & Joyous Experiences

You can take the day; Get to the upper lot early, enjoy the tailgate; head into Ft. Quincy [Veterans Memorial Stadium] -where only one other team besides the Free Jacks have ever won.

Enjoy the beer fest and the warmup band. The boisterous First Regiment et. al. comes rolling in with war paint and war drums, battle ready to the sound of thundering pregame hits; kids are everywhere meeting players, developing skills, playing games; and all this before the kick off!!

Post game concert, meet and greet, then head to the Quincy waterfront for a stroll and some clamcakes and chowdah feet in the water; snap a few pics with the Boston skyline, and then back up to Main Street for hot pot, fish balls, bubble tea, etc. and maybe back to the Upper Lot to catch the end of the post-game tailgate.

Greg Owens, Season Member

Digital Media that delights

MLR leading Free Jacks social media continually produces hilarious and authentic content for a rapidly expanding local and global audience.


My time with the free jacks Has been a liberating experience.

It has allowed me to experience global cultures in a city that goes mad for its sport. The exposure to first class coaching and management has reignited my love for the sport and my dedication to achieving my goals. The on and off field experiences will stay with me forever.’

Hugo Flynn, 2022 Academy Athlete

connect NOW: Limited inventory available

Heading into Next season 90% of broadcast and 85% of stadium signage is available. 

playoff opportunities

jersey collar available

SEMESTER 2: April 29 – June 29, 2024

COSTS

– 10 Week Camp Experience – $7,500 (USD)

– Includes: Training apparel, accommodation, injury assessment and treatment, lunch provided on training days, all training sessions, team activity, transport to and from sessions etc.

– Exclusions: Medical insurance, flights, additional meals and entertainment.

– Scholarships will be considered on a case by case basis

The program that we offer at the New England Free Jacks is world-class and really unique in World Rugby where young aspiring players have the opportunity of full immersion into a professional rugby program.

Having coached in academies and pathways across the world, the rugby education and life experience on offer to the selected 10 players a year is incredible.”

Will Webster, Free Jacks Assistant Coach

Scott Mathie

Head Coach of the Free Jacks, Scott is the 2022 MLR coach of the year and guided the Free Jacks to their first championship in 2023.

Mathie is a former scrumhalf and highly rated attack and skills specialist. Mathie enjoyed a career as a professional player including 4 seasons in England before retiring in 2013. In South Africa’s premier domestic competition (Currie Cup), as Head Coach Scott led the Griquas to great heights, including upset wins over traditional powerhouses Western Province & the Free State.

Pom Simona

Pom Simona is an Assistant Coach for the Free Jacks, joining for the 2024 MLR season. 

A defense, and collision work specialist, Pom joins the Free Jacks having recently served as Defense coach for the Melbourne Rebels in the Super Rugby Pacific competition. Having spent many years working with the Rebels A and pathway sides, Pom is a strong player mentor and prides himself on making powerful connections with players as people.

Will Webster

Will Webster is an Assistant Coach of the Free Jacks

Going into his second year with the Free Jacks having joined us from coaching the Hong Kong teamat the Rugby World Cup repechage in Dubai. Prior to that, Will coached the Kenyan 7s teamat World Series, Commonwealth Games and World Cup levels. With a background in teaching, Will is charged with coaching the Free Jacks forwards and kicking game.

George Petrakos

George Petrakos is the Head of Physical Performance at the Free Jacks. 

George has plied his trade at the elite levels, most recently with Wasps in the English Premiership and Italy at the 2023 Rugby World Cup. An expert in load management, and needs individualization, what sets George apart is his humour, energy and ability to keep things exciting for his athletes. George has also worked with Scotland Rugby and Irish Womens field Hockey at the International level and other top profssional rugby sides such as Glasgow Warriors, and Edinburgh.

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