THROUGH THE PARTNERSHIP HARPOON BECOMES THE OFFICIAL BEER PARTNER OF THE NEW ENGLAND FREE JACKS FOR THE TEAM’S INAUGURAL 2020 SEASON IN MAJOR LEAGUE RUGBY
BOSTON—February 20, 2020—The New England Free Jacks and Harpoon Brewery today announced a partnership with the kickoff of the Free Jacks Inaugural Season in Major League Rugby. Through the partnership Harpoon becomes the Official Beer Partner of the New England-based MLR team, and will be showcasing the Harpoon Beer Garden at all Free Jacks home matches.
Harpoon, a pioneering New England craft brewery that is available in most states in the MLR, and the Free Jacks will work together to create a world class entertainment and hospitality experience for all fans that attend Free Jacks matches.
“Through the partnership, the Harpoon Beer Garden, located on the north berm overlooking the field of play, will feature Harpoon products, including New England’s original IPA and other seasonal beers.”
The New England brewery’s entertainment experience, built from more than 30 years hosting events at its own brewery, will aid the Free Jacks as they look to create a fun festival atmosphere around the game of rugby.
“Harpoon is a fantastic partner for the burgeoning Free Jacks fan base,” commented Alex Magleby, CEO and Co-Founder of the Free Jacks. “Rugby fans certainly know their beer and we are excited to bring another quality New England-based company into the Free Jacks family. In addition, Harpoon, an employee-owned company, shares our commitment to being good neighbors and stewards in the community.”
“Just like the Free Jacks are New England’s first team in the MLR, Harpoon was one of Boston’s original craft brewers, being issued Brewing Permit #1 by the Commonwealth of Massachusetts. We’ve been bringing good friends together with good beer for decades, so when the opportunity to do exactly that with New England’s first professional rugby team came our way, we knew it would be the right fit for us and our sports-loving fans,” said Dan Kenary, CEO and co-founder of Harpoon Brewery.
The Free Jacks play their first home game of their Inaugural Season on March 14th, at 4pm, St Patrick’s day weekend. Founding Member Season Tickets, gameday information, and additional details are available at freejacks.com.
About Harpoon Brewery: The Harpoon Brewery was founded in 1986 by beer lovers who wanted more and better beer options. When the Brewery was founded, Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Harpoon’s line of craft beer features its award-winning IPA and seasonal beers, along with special limited releases. In 2014, Harpoon became an employee-owned company.
About New England Free Jacks: The New England Free Jacks are greater Boston’s 1st Professional Rugby team representing all the greatness of the six New England states on and off the field. The Free Jacks were named the 9th member of Major League Rugby on September 20th and will compete in the 2020 MLR regular season. For more information please visit www.freejacks.com
Major League Rugby: Major League Rugby (MLR) is a professional rugby league, launched in April 2018. It is an initiative of the American rugby community, in partnership with private investors, who believe that American rugby can thrive at the highest levels—as a commercial enterprise; as an influential player on the international scene; and as a participation sport at the youth and senior level. MLR is the pinnacle of American rugby, and provides a rallying point for local communities, a focal point for American rugby fans, and an aspirational destination for young athletes. For more information please visit https://www.majorleague.rugby/