Landmark partnership unifies American rugby under one apparel brand

by | Nov 13, 2024 | Blog, Featured News, News, Partnerships

Landmark partnership unifies American rugby under one apparel brand

League Wide Partnership Announcement

Major League Rugby and Macron announced today the launch of a comprehensive partnership that aligns the premier professional U.S. rugby league with one of the most well-regarded sports apparel brands in the world.

Through this multi-year alliance, Macron will supply every MLR team—including the Free Jacks—with top-tier Match Kits, Training Kits, and Fanwear, elevating the performance and style of American rugby.

As a brand with deep roots in rugby and a global reputation for quality, Macron’s commitment to the game aligns perfectly with MLR’s ambitious plans to expand the reach and impact of rugby in the U.S. Known for outfitting premier teams across Europe—including national teams in Scotland, Wales, and Italy—Macron brings a level of excellence and expertise that complements the Free Jacks’ values of resilience, strength, and pride in the sport.

“This partnership marks a significant step forward for rugby in America,” said Nic Benson, CEO and Commissioner of MLR. “By teaming up with a brand as dedicated and proven as Macron, we’re ensuring MLR and USA Rugby have a unified look as we prepare for the 2028 Olympics and 2031 Rugby World Cup. Macron’s role will be pivotal in helping us grow, compete, and unite the rugby community across the country.”

As we prepare for the Free Jacks’ first season in Macron gear, the impact of this partnership extends beyond the field. Macron, which has recently established its U.S. headquarters in Bridgeport, Connecticut, shares MLR’s vision of growing rugby and making it more accessible to fans and players alike. This move is another exciting chapter in Macron’s ongoing U.S. expansion, underscoring the Free Jacks’ mission of building a vibrant rugby culture here in New England and beyond.

The Free Jacks join MLR and USA Rugby in celebrating the sport’s momentum following landmark events like the record-breaking 12,085 fans at the MLR Championship in San Diego and Team USA’s bronze medal at the Paris Olympics. These achievements speak to the growing enthusiasm for rugby in America—a passion we’re proud to carry forward, now with Macron on our side.

As we look ahead to the 2025 season, Free Jacks fans can expect new, high-performance gear that reflects the dynamic spirit of our club and the vision of Macron. Together, we’re ready to take on new heights, whether in our home stadium or representing New England rugby fans coast to coast.

Stay tuned for more updates on our partnership with Macron and the exciting new Free Jacks kit reveal coming soon!

For More information on the Free Jacks academy, Community and Foundation check out our website or reach out the Thomas Grant.

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Written By:

Oliver Gilpin

Director of Brand and Creative @ New England Free Jacks

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