Loco Coffee Becomes the Official Partner of the New England Free Jacks

QUINCY, MA (December 16, 2024) – Back-to-back Major League Rugby (MLR) Champions, the New England Free Jacks, are proud to announce their newest partnership with Loco Coffee, the better-for-you cold brew coffee brand. This partnership unites two dynamic New England brands committed to excellence, energy, and authenticity.

Beginning this month, Free Jacks fans, players, and staff can enjoy Loco Coffee’s innovative cold brew products, featuring their newly reformulated Black Coffee and their indulgent Oatmilk Latte lineup, with flavors like Mocha Libre, Churro, and Cake Crusader. The partnership includes Loco Coffee being available at the Free Jacks’ home games at Veterans Memorial Stadium in Quincy, as well as collaborations across community initiatives throughout the 2025 season.

“We’re excited to partner with Loco Coffee, a brand that embodies the same energy and passion we bring to the pitch,” said Alex Magleby, CEO of the New England Free Jacks. “Their focus on creating a real, no-nonsense coffee experience aligns perfectly with the grit, determination, and authenticity of our team and fans..”

Loco Coffee was founded by Dan and Sean, two regular guys who wanted to create a coffee experience that offers real benefits without unnecessary additives. With a focus on indulgent flavor and bold taste, Loco Coffee provides the perfect pick-me-up for athletes, fans, and anyone who wants to stay sharp and energized.

Chris Sharpe from Loco Coffee said, “We’re pumped to partner with the Free Jacks and be part of such an exciting community. Just like the Free Jacks, Loco is all about energy, passion, and pushing boundaries, so we’re excited to fuel fans with a better-for-you coffee that’s as bold and dynamic as the game itself.”

With 180 mg of caffeine per can, indulgent flavor, and a smooth taste, Loco Coffee is ready to drink straight from the can or poured over ice. Fans attending Free Jacks games in 2025 will have the opportunity to try Loco Coffee firsthand while cheering on the reigning MLR Champions.

The Free Jacks and Loco Coffee look forward to collaborating on events, promotions, and activations that bring their shared love for New England to life. This partnership underscores the Free Jacks’ commitment to working with local brands that are going global to enhance the fan experience and contribute to the vibrant New England community.”

For more opportunities to engage with the Free Jacks community, stay updated on future Free Jacks matches, festivals, and announcements through the Free Jacks’ news page: www.freejacks.com/news