Free Jacks And Seatgeek announce multi-year partnership

2023 Major League Rugby Champions will be fueled by a trusted global ticket platform.

The New England Free Jacks of Major League Rugby (MLR) have entered into a partnership that
names SeatGeek, the high-growth technology platform that is transforming the live event
experience for fans, teams and venues, as the Team’s Exclusive Ticket Partner. The new
multi-year agreement is focused on delivering a first-class experience for fans and partners.
SeatGeek delivers a turnkey experience that gives season ticket members and new rugby fans the
ability to manage their tickets to the New England rugby season for many years to come.

“The Free Jacks are committed to providing the best customer service and fan experience,” said
Free Jacks Director of Ticketing Griffin Kirkwood. “SeatGeek’s industry-leading technology will
allow rugby fans to benefit from a seamless ticketing process from purchase through matchday.”

The announcement of the partnership between the Free Jacks arrives during a wave of
tremendous success for the Major League Rugby organization. In 2023, the Free Jacks hosted
record-breaking attendance at Veterans Memorial Stadium (Quincy, MA) and, in early July, won
their first Major League Rugby Championship at SeatGeek Stadium in Chicago.
Season Memberships for the 2024 Free Jacks season may be purchased at or

The Free Jacks are an aspiring and innovative live events, media, and consumer products
organization. The core brand in the portfolio is The New England Free Jacks, the humble
hard-working free-spirited professional rugby team competing in the emergent and exhilarating
Major League Rugby (MLR), the premier North American professional rugby competition. For
more information, please visit

SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By
combining a consumer marketplace with innovative primary ticketing box office technology,
SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through
industry-first features, including Deal Score, its proprietary ticket rating technology; Rally, its
event-day operating system; and SeatGeek Swaps, the first return policy offered by a major
ticketer. In parallel, the platform’s open-ecosystem enterprise ticketing software empowers teams,
venues and promoters to efficiently grow their businesses while delivering the superior
experience that all fans deserve.

SeatGeek is proud to partner with some of the most recognized names in sports and live
entertainment across the globe, including the Dallas Cowboys, Utah Jazz, Florida Panthers, and
Liverpool F.C., as well as NASCAR, the National Football League (NFL), Major League
Baseball (MLB), several English Premier League (EPL) clubs, and multiple theaters across
NYC’s Broadway. Curious? Visit

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